The term ‘brand’ originates from when farmers branded their cattle with a hot iron!
A brand was literally a stamp of ownership. Later, brands were marks burnt into wooden packaging to denote the source of a product. A brand became a mark of quality.
Today, brands stand for much more.
A brand is every element of a company that creates a lasting impression. A brand is an unspoken contract a company makes with its customers. A brand is not just a logo. Not just a product. Not just a company name.
A brand is the core accumulation of the values and design that embodies all the elements of a company.
An effective brand…
- Reinforces a reputation
- Encourages loyalty
- Ensures quality
- Conveys worth
- Creates community
- Evokes desire
Sounds great, doesn’t it? However, there is one thing you have to remember. The biggest obstacle of building a brand is:
You can’t tell a customer what you brand is. A brand is the interpretation of your company inside your customer’s head.
A good brand cannot mask poor products or a bad service. A good brand has to have roots in a quality company.
A quality company can build an effective brand by creating a focused impression.
Brands are built through thoughtful, quality design that is implemented consistently across your company. Each element of your company – from you logo, colours, font, website, stationery and tone of voice – must resonate with your values and uniqueness.
Your brand is your most valuable business asset. Without it, your company could sink into obscurity. Don’t let that happen.
Need a hand? We can help.